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01 Growth

Performance Marketing

Paid media engineered around a single revenue KPI - not vanity metrics.

The problem we solve

SEM, paid social, programmatic and retargeting rebuilt end-to-end. We restore signal, ship creative on a testing cadence, and tie every dollar spent to a downstream revenue KPI.

  • ROAS is dropping and no one can explain why.
  • Creative fatigue - a single hero ad is carrying the account.
  • Signal loss after iOS 14.5, GDPR and consent mode.
  • Audiences over-indexed on one lookalike seed.
  • Finance can't see contribution margin by channel.
Our approach

How we run the engagement.

01 · Signal rebuild

Server-side tracking + Conversions API + Enhanced Conversions restored so platforms can actually optimise. Consent mode wired to your CMP.

02 · Creative testing framework

Hook × format × offer matrix on a 2–3 week cadence with statistical guardrails on winners. Creative velocity 3x within a quarter.

03 · Audience architecture

First-party segments (repeat, VIP, lapsed, high-AOV) synced from your CDP or CRM into Meta, Google and TikTok as the primary seed set.

04 · Incrementality + MMM light

Geo holdouts and a lightweight MMM model on 18–24 months of spend to inform allocation across Meta / Google / affiliate / offline.

05 · Hyperlocal + weather triggers

Store-radius geo layers, pincode-level bid modifiers, and weather-triggered creative (rain, heat, AQI) for brands where context moves conversion - retail, QSR, D2C, insurance.

06 · Weekly readout

One dashboard: spend, CAC, ROAS, contribution margin by cohort. Reviewed live every week.

What you get

Deliverables

  • Full-funnel tracking rebuild (server-side + CAPI)
  • Creative testing calendar and weekly readouts
  • First-party audience taxonomy and sync jobs
  • Hyperlocal + weather-triggered campaign playbook
  • MMM light model + monthly allocation recommendation
  • Executive ROAS + contribution-margin dashboard
Technology

Stack we use

Google Ads Facebook Ads LinkedIn Instagram Twitter Taboola AdRoll GA4 Hotjar
How we work together

Engagement models

Sprint

8-week diagnostic + rebuild. Fixed fee. Best if you need to prove ROI before committing.

Always-on retainer

Monthly, senior pod. Media planning, creative testing, weekly readouts. 6-month minimum.

Embed

A Camdew growth lead operates inside your team for a defined quarter. Best for teams hiring in-parallel.

In practice

Growth-stage lifestyle D2C brand - India (₹80–120 Cr GMV)

Context

ROAS had eroded from ~4x to ~2.2x across two quarters. Creative fatigue, no incrementality view, over-reliant on one lookalike seed.

What we did

Server-side tracking + CAPI rebuilt end-to-end. Creative testing matrix on a 3-week cadence. MMM light model on 24 months of data. First-party CDP audiences synced into Meta and Google.

Outcome

Blended ROAS climbed to 4.9x within two sprint cycles, new-customer share of revenue grew, and the brand exited the quarter with the strongest contribution margin in its history.

4.9x
Blended ROAS
+18pp
New-customer share
97% match
Signal recovery
3x
Creative velocity
Common questions

Performance marketing FAQs

What is performance marketing?

Performance marketing is a results-driven approach focused on measurable growth. Camdew uses hyper-targeted acquisition across SEM, paid social, and programmatic channels to reach the right audiences and drive business results.

How can performance marketing grow my business?

Camdew uses hyper-targeted paid campaigns across SEM, paid social, and programmatic channels to attract relevant audiences, increase conversions, and connect marketing activity with measurable revenue performance.

How can performance marketing generate leads?

Performance marketing can generate leads by reaching high-intent audiences through targeted advertising. Camdew combines SEM, paid social, and programmatic campaigns to drive potential customers toward conversion.

Why choose Camdew for performance marketing?

Camdew combines performance marketing with MarTech and growth strategy to improve acquisition and revenue performance. Its approach focuses on targeted campaigns, measurable outcomes, and optimizing the growth funnel.

Which channels does Camdew use for performance marketing?

Camdew provides hyper-targeted acquisition through SEM, paid social, and programmatic channels. These channels help businesses reach relevant audiences, drive traffic, generate conversions, and support measurable growth.

Ready to talk?

Book a paid media audit.

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