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09 MarTech

Conversational Commerce

WhatsApp, Instagram, Telegram, Messenger and email - one automation layer, one conversation.

The problem we solve

24×7 conversational journeys built on Todook: lead capture, qualification, cart recovery, appointment booking, order updates and post-sale support - measured against real revenue, not just message volume.

  • Website enquiries wait 4+ hours for a first response.
  • WhatsApp is the primary channel but nobody owns the workflow.
  • Cart abandonment recovery lives in one channel (email) and misses the buyer.
  • Sales team drowns in unqualified chats that a bot could handle.
  • No analytics on which conversation path actually converts.
Our approach

How we run the engagement.

01 · Conversation design

Every intent (enquire, quote, book, buy, support) mapped as a workflow with entry points, fallbacks and human-handoff rules.

02 · Channel wiring

WhatsApp Business API, Instagram DMs, Messenger, Telegram and email connected through Todook with one shared contact and event log.

03 · Qualification + routing

Bot qualifies against your MEDDICC or BANT rules and routes hot leads to the right rep with full context - no re-asking.

04 · Lifecycle journeys

Cart recovery, appointment reminders, order updates, review requests and re-engagement built as scheduled, personalised journeys across channels.

05 · Analytics + optimisation

Dashboards on incoming channel, gender, language, path taken, drop-off step, conversion rate. Workflows tuned monthly on the data.

What you get

Deliverables

  • Intent map + conversation flows (Miro + Todook)
  • 5-channel wiring: WhatsApp, IG, Messenger, Telegram, Email
  • Qualification + routing rules with CRM sync
  • Lifecycle journey library (cart, booking, support, winback)
  • Conversion analytics dashboard reviewed monthly
Technology

Stack we use

Todook WhatsApp Business API Instagram Graph API Messenger Telegram HubSpot Twilio
How we work together

Engagement models

Launch sprint

8-week build: 3 core journeys live, CRM synced, analytics wired. Fixed fee.

Managed conversations

Ongoing monthly ops: journey tuning, new intents, human-handoff QA, monthly readout.

In practice

Anonymised - B2B SaaS conversational commerce platform (India + SEA)

Context

Multi-channel buyer conversations were fragmented across WhatsApp, IG and email with no shared context. Response times stretched to hours; hot leads went cold.

What we did

Five channels unified under Todook. Intent map covered enquiry, demo booking, onboarding and support. Qualification rules routed hot leads to reps with full transcript; cold leads dropped into nurture journeys.

Outcome

Personalised journeys with scheduled reminders lifted conversion by 42% inside three months. Total customer communications volume grew 24% without adding headcount.

+42%
Conversion lift
+24%
Comms volume
5
Channels unified
< 30s
First-response
Common questions

Conversational commerce FAQs

What is conversational commerce?

Conversational commerce uses digital conversations to help customers discover, evaluate, and purchase products or services. Camdew connects conversational experiences with its broader MarTech and growth strategies to support customer engagement and conversions.

How can conversational commerce increase sales?

Conversational commerce can help businesses engage customers at the right moment and reduce friction during buying decisions. Camdew focuses on connecting technology, marketing, and customer journeys to create stronger opportunities for conversion.

Can conversational commerce improve customer engagement?

Yes. Conversational commerce creates more direct and interactive customer experiences. Camdew can connect conversational experiences with MarTech, automation, and growth strategies to make customer interactions more relevant and effective.

Is conversational commerce useful for online businesses?

Yes. It can help online businesses guide customers through product discovery and purchase decisions. Camdew works across eCommerce, D2C, and B2B SaaS environments, where conversational experiences can support engagement and growth.

How does conversational commerce work with MarTech?

Conversational commerce can work with CRM, automation, customer data, and other MarTech systems to create connected customer journeys. Camdew combines MarTech expertise with growth strategies to connect technology with revenue performance.

Ready to talk?

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