All verticals
02 Vertical playbook

eCommerce & D2C

Creative testing, retention loops and category-level ROAS for D2C brands scaling from ₹50 Cr to ₹500 Cr.

Where we've worked

7+ D2C and consumer brands across home, wellness, food, kidswear and beauty.

Client names withheld on request. Anonymised descriptors reflect actual engagements.

Home & lifestyle D2C brand Wellness & organics D2C brand Health-foods D2C brand Kidswear D2C brand Beauty D2C brand Poultry & foods major (D2C launch) Premium wellness brand
The problems we hear

Pattern-matched across every engagement in this vertical.

  • Blended ROAS eroding despite growing spend.
  • One hero creative carrying the account - no testing engine.
  • Marketplace and own-site cannibalising each other with no visibility.
  • Repeat purchase rate flat; no retention programme worth the name.
  • Consent and iOS signal loss have broken attribution.
The playbook

How we run growth in ecommerce & d2c.

01 · Signal + consent rebuild

Server-side tracking, CAPI, Consent Mode v2. Signal match rates back above 95%.

02 · Creative testing engine

Hook × format × offer matrix on a 2–3 week cadence with statistical guardrails. Creative velocity 3x.

03 · Marketplace × own-site attribution

Category-level ROAS visible across Amazon, Flipkart, Nykaa and own-site so the CMO can allocate, not guess.

04 · Retention loops

Onboarding, replenishment, cross-sell, winback - built in HubSpot / Marketo with holdout measurement.

05 · Contribution-margin dashboard

One weekly view: spend, CAC, blended ROAS, contribution margin by cohort and category.

Channels we lean on

Channel mix

  • Google Ads
  • Facebook & Instagram
  • AdRoll retargeting
  • Marketplace ads (Amazon / Flipkart)
  • Email + WhatsApp lifecycle
  • Influencer + affiliate
What we measure

Typical outcomes

95%+
Signal match rate
3x
Creative velocity
+15–30%
Repeat rate lift
Visible weekly
Contribution margin
In practice · anonymised

Two engagements. Names withheld.

Growth-stage lifestyle D2C brand (₹80–120 Cr GMV)

Context

Blended ROAS had eroded from ~4x to ~2.2x across two quarters. Creative fatigue, no incrementality view, over-reliant on a single lookalike seed.

Outcome

Signal rebuild, creative testing engine and first-party audiences pushed ROAS back to 4.9x within two sprint cycles and grew new-customer share of revenue.

4.9x
Blended ROAS
+18pp
New-customer share
97%
Signal recovery
3x
Creative velocity

Premium wellness D2C brand - retention rebuild

Context

Acquisition was healthy but repeat-purchase rate had plateaued at ~18%. No lifecycle programme beyond a welcome email.

Outcome

12 always-on lifecycle journeys with holdouts. Repeat rate climbed to 27% inside two quarters and reduced dependence on paid acquisition.

18% → 27%
Repeat rate
12 live
Lifecycle journeys
+9pp
Email revenue share
-31%
CAC payback
See all case studies
Services we typically deploy

Related services

Performance Marketing Growth Marketing SEO / AEO / GEO
Common questions

eCommerce & D2C marketing FAQs

How can I grow my D2C brand online?

Camdew helps D2C brands grow through performance marketing, creative testing, retention strategies, and marketplace-to-own-site attribution. These strategies help brands reach more customers, improve conversions, and build sustainable revenue growth.

How can I make my eCommerce marketing more effective?

Camdew combines performance marketing, creative testing, and data-driven strategies to improve eCommerce marketing. Its approach helps D2C brands understand what drives customer engagement, conversions, and revenue across different channels.

How can I build stronger customer retention?

Camdew uses retention loops and customer-focused growth strategies to help D2C brands encourage repeat purchases. Connecting acquisition with retention helps brands strengthen customer relationships and create more long-term revenue opportunities.

How can I measure my eCommerce marketing performance?

Camdew uses marketplace and own-site attribution to give D2C brands a clearer view of their marketing performance. This helps businesses understand customer journeys, evaluate channels, and make more informed marketing decisions.

How can I improve my eCommerce return on ad spend?

Camdew focuses on category-level ROAS, creative testing, and performance marketing to identify opportunities for better returns. This helps D2C brands optimize campaigns, allocate budgets effectively, and improve overall marketing efficiency.

Ready to talk?

Scope a D2C growth sprint.

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