A green–yellow–red scorecard on your entire digital operation - in three weeks.
A productised, fixed-fee diagnostic across paid media, MarTech, analytics, SEO/AEO/GEO, lifecycle and creative. You leave with a scored dashboard, a prioritised backlog and a board-ready readout.
Read-only access to ad accounts, analytics, CRM, CDP, CMS. Stakeholder interviews across marketing, sales, product and finance.
Every capability scored Green / Yellow / Red against a 60-point rubric: media, MarTech, analytics, SEO, lifecycle, creative, governance.
Attribution gaps, consent leakage, tracking drift, duplicate spend, dormant licences - quantified in rupees / dollars, not adjectives.
Every finding ranked by impact × effort. Top 10 fixes sequenced into a 90-day plan with owners.
One-page scorecard + 20-slide readout delivered live to the leadership team. Yours to keep, agency-agnostic.
3-week fixed-scope, fixed-fee engagement. Senior consultant + analyst. Delivered agency-agnostic.
Add a 12-month roadmap module with sequenced workstreams, budget and vendor recommendations.
Every ad in the account is scored against CTR, CPL, CTLR, RTLR and Frequency. Weighted totals map to Green (keep), Yellow (test) or Red (retire) so the marketing lead knows exactly where to spend the next hour - not the next week.
| Ad ID | Creative | Impr. | Freq | Leads | CPL | CTR | CTLR | RTLR | Score |
|---|---|---|---|---|---|---|---|---|---|
| JR_LP1 | Elevation · women creative | 33,503 | 1.39 | 16 | $22.49 | 0.6% | 10.7% | 0.07% | Yellow |
| JR_LP2 | Metro city · discount interior | 136,400 | 1.55 | 35 | $44.01 | 1.2% | 3.3% | 0.04% | Red |
| JR_LP3 | Lockdown creative | 15,568 | 1.21 | 11 | $6.40 | 0.8% | 10.6% | 0.09% | Green |
| JR_LP4 | Single image ad | 131,137 | 1.64 | 33 | $7.23 | 0.3% | 13.5% | 0.04% | Yellow |
| JR_LP5 | Video · city A | 31,329 | 1.50 | 15 | $5.59 | 0.9% | 8.1% | 0.07% | Green |
| JR_LP7 | Yellow theme · elevation | 61,235 | 2.24 | 28 | $2.90 | 0.7% | 12.2% | 0.05% | Green |
| JR_LP10 | Yellow theme · father & child | 60,080 | 1.34 | 13 | $33.55 | 0.3% | 9.5% | 0.03% | Red |
| JR_LP12 | Metro · discount interior copy | 348,911 | 3.22 | 100 | $39.24 | 2.3% | 3.8% | 0.06% | Yellow |
Numbers illustrative · client data anonymised
New PE owner needed an independent read on the digital function inside 30 days. Three agencies, no single source of truth, growth stalled.
GYR scorecard across 60 lines. Attribution leakage quantified at ₹1.4 Cr / year in wasted spend. Two agencies consolidated. 90-day plan delivered to the board with owners and budget.
₹1.4 Cr annualised spend recovered inside quarter one. Consolidated to one accountable agency. Growth returned within two quarters on the sequenced roadmap.
A digital audit helps identify what is working and what needs improvement across your online presence. Camdew reviews areas such as website design, content, social media, and SEO to uncover opportunities for better performance.
A digital audit can show where your online marketing is performing well and where gaps exist. Camdew provides a detailed assessment and personalized recommendations based on your website, content, social media, and SEO performance.
A digital audit can help identify gaps across your digital marketing activities. Camdew assesses your online presence and provides actionable recommendations to improve areas such as website performance, SEO, content, and social media.
Yes. A digital audit gives you a clear picture of your current digital performance before making changes. Camdew uses assessment, detailed audit reports, and expert recommendations to help businesses make more informed marketing decisions.
Camdew analyzes your website, content, social media, and SEO to identify areas for improvement. Its digital audit provides personalized recommendations that can help strengthen your online presence and support your broader marketing goals.