All verticals
01 Vertical playbook

Real Estate

Hyperlocal media, RERA-clean lead capture and site-visit attribution - engineered for developers running multi-city launches.

Where we've worked

7+ developers and industry bodies across national, regional and boutique tiers.

Client names withheld on request. Anonymised descriptors reflect actual engagements.

Top-5 national listed developer Listed south-India developer group Regional developer with 20+ projects Boutique premium developer Industry body / CREDAI chapter Mid-scale housing brand Emerging plotted-development brand
The problems we hear

Pattern-matched across every engagement in this vertical.

  • Cost per site-visit rising launch after launch.
  • Lead quality collapses once budgets scale beyond a few crores per month.
  • Multiple agencies per city; no consolidated view of pipeline or spend.
  • Attribution stops at form-fill - nobody ties spend to actual bookings.
  • RERA and consent obligations create legal risk if capture forms are misconfigured.
The playbook

How we run growth in real estate.

01 · Micro-market segmentation

Every launch mapped to a catchment: pincode-level demand, competing inventory, price band, developer NPS. Media plans built per catchment, not per city.

02 · Hyperlocal + Places targeting

250 m – 1.5 km radius layers around the site, competitor sites, catchment offices, and premium residential clusters. Weather, festival and pay-day triggers layered on top.

03 · RERA-compliant lead capture

Forms wired to consent capture, disclaimer, RERA IDs and DND scrubbing. Duplicate suppression across ads, portals and IVR.

04 · Sales-team CRM + IVR

HubSpot (or similar) as the single spine. Every lead scored, routed, called within SLA, and closed-loop into the campaign that generated it.

05 · Site-visit + booking attribution

Cost per SV and cost per booking modelled by source, city, project and campaign. Weekly review with sales; monthly review with the CMO.

Channels we lean on

Channel mix

  • Google Ads
  • Facebook & Instagram
  • LinkedIn (premium projects)
  • Programmatic + AdRoll retargeting
  • Taboola / discovery
  • Portal partnerships
  • IVR + WhatsApp automation
What we measure

Typical outcomes

50+
Catchments modelled
-30–45%
Cost per SV
End-to-end
Booking attribution
10+
Cities live
In practice · anonymised

Two engagements. Names withheld.

Top-5 national listed developer - multi-city launch programme

Context

Cost per qualified lead had risen 3x across the previous two launches. Attribution stopped at form-fill; sales couldn't tell which channels produced buyers.

Outcome

Hyperlocal media + RERA-compliant capture + CRM re-plumbing brought CPL back below launch-1 levels and, more importantly, tied spend to bookings for the first time.

-38%
Cost per lead
+62%
Site visits / month
100%
Booking attribution
6
Cities scaled

Regional plotted-development brand - Tier 2 catchments

Context

Multiple small agencies across cities, no consolidated media plan, wildly inconsistent lead cost.

Outcome

One consolidated media pod, one CRM, one weekly readout. Blended cost per site-visit stabilised inside a quarter.

4 → 1
Agencies consolidated
-31%
Cost per SV
+22%
Lead-to-SV rate
Weekly
Reporting cadence
See all case studies
Services we typically deploy

Related services

Performance Marketing HubSpot Implementation Digital Audit
Common questions

Real estate marketing FAQs

How can I generate better leads for my real estate project?

Camdew uses hyperlocal targeting, performance marketing, and RERA-clean lead capture to reach relevant property buyers. Its approach helps developers generate qualified leads and connect marketing activity with site visits and business outcomes.

How can I promote a new real estate project?

Camdew combines performance marketing, hyperlocal targeting, and SEO, AEO and GEO to promote real estate projects. These strategies help developers reach relevant buyers across locations and build stronger demand for new property launches.

How can I get more site visits for my property?

Camdew focuses on qualified lead generation and site-visit attribution for real estate developers. By combining targeted acquisition with location-based strategies, campaigns can be optimized toward prospects more likely to visit the project.

How can real estate companies improve lead quality?

Camdew uses hyperlocal targeting and RERA-clean lead capture to focus campaigns on relevant audiences. Its performance marketing approach helps real estate brands improve acquisition quality and measure how leads progress toward site visits.

How can I market a real estate project in multiple cities?

Camdew has experience supporting multi-city real estate launches using hyperlocal targeting, performance marketing, and MarTech. Its integrated approach helps developers reach location-specific audiences while tracking leads and site-visit performance.

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