Stack audits, tool selection and architecture design for teams outgrowing spreadsheets.
You know the stack is holding you back - you don't know which tools to keep, which to retire, and what the target architecture should look like. We give you the map.
Interviews with marketing, sales, product, data and legal. Every tool inventoried with cost, owner, use-case and dependency map.
We map the target customer object model - accounts, contacts, subscriptions, events, consent - before touching a vendor list.
Current stack scored against target capabilities. What to keep, what to retire, what to buy.
Shortlist of 2–3 vendors per gap with weighted scorecards, reference calls and commercial negotiation support.
12-month sequenced implementation plan with dependencies, owners, budget and risk called out.
4–6 week fixed-scope audit. Report + roadmap. Delivered by a senior consultant.
Add-on module - vendor RFP, demos, scorecards, negotiation. 6–8 weeks.
41 duplicate identity keys across a fragmented martech stack. No canonical user_id. Finance couldn't sign off on a marketing P&L.
Stack audit collapsed 41 identity keys into a single canonical user_id. Target architecture: Segment as the source of truth, BigQuery for analytics, HubSpot for lifecycle triggers. Two legacy tools retired.
Marketing P&L signed off for the first time. Blended CAC fell 34% once the new architecture went live in phase 2.
MarTech combines marketing and technology to improve how businesses attract, engage, and convert customers. Camdew helps businesses build connected MarTech systems that integrate data, tools, automation, and marketing processes.
MarTech can make marketing more connected, efficient, and measurable. Camdew helps businesses optimize their technology stack, integrate systems, automate processes, and use data more effectively to improve marketing performance.
The right MarTech stack depends on your business goals, marketing processes, and technology needs. Camdew helps businesses assess their existing systems and build scalable MarTech solutions aligned with growth and revenue objectives.
MarTech can automate repetitive activities such as customer communication, workflows, and data management. Camdew creates integrated marketing systems that reduce manual work and help teams manage customer journeys more efficiently.
MarTech supports growth by connecting marketing systems, improving efficiency, and enabling better customer experiences. Camdew helps businesses build scalable technology solutions that connect marketing activities with measurable business and revenue outcomes.